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Monday, March 11, 2013

Heineken Usa accelerates growth through product, packaging and marketing innovations

Among the pumping bass, neon lighting and professional dancers at this year's nightclub-themed National Distributors Conference for HEINEKEN USA, White Plains, N.Y., a subsidiary of Amsterdam-based Heineken International B.V., the company announced that, for the first time in five years, Heineken Lager is back in the black.



via White Plains Newswire http://www.bevindustry.com/articles/86195-heineken-usa-accelerates-growth-through-product-packaging-and-marketing-innovations

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