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Tuesday, August 13, 2013

Inside the yogurt wars: Dannon taps predictive analytics

... of France's Groupe Danone, science is the secret weapon in the yogurt wars. That wasn't always the case for the White Plains, N.Y.-based dairy behemoth. For years, Dannon's sales force relied "on a very manual, Excel spreadsheet-driven process" to ...



via White Plains Newswire http://www.computerworld.com/s/article/9241522/Inside_the_Greek_yogurt_wars_Dannon_taps_predictive_analytics

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