Heineken aces US Open sponsorship via time-sensitive mobile, social campaign

... to our fans,' said Pattie Falch, brand director of sponsorships and events marketing at Heineken USA, White Plains, NY. 'The US Open is a premium event of the summer where every New Yorker wants to be,' she said. 'Its prestigious scene and who's who ...



via White Plains Newswire http://www.mobilemarketer.com/cms/news/social-networks/16089.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+homepage-news+%28Mobile+Marketer++Homepage+Feed%29