In preparation for the holiday season ahead, White Plains, N.Y.-based Heineken USA will launch a holiday program for its Beers of Mexico variety packs from Nov. 1 through Dec. 31. At retail, it will cross-promote the beers by using channel-specific instantly redeemable coupons and mail-in rebate offers on high-indexing fiesta-related products, ... (more)
via White Plains Newswire http://www.bevindustry.com/articles/86782-heineken-usa-cross-promotes-beers-of-mexico-variety-pack-for-holidays
via White Plains Newswire http://www.bevindustry.com/articles/86782-heineken-usa-cross-promotes-beers-of-mexico-variety-pack-for-holidays
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