How Heineken, Sephora tap mobile for more targeted sponsorship activations

... other times,' said Pattie Falch, brand director of Heineken sponsorships and events and marketing at Heineken, White Plains, NY. 'Mobile plays into the former perfectly,' she said. 'We know that our men and women of the world are constantly ...



via White Plains Newswire http://ift.tt/1ecPQq6