Newcastle Brown Ale shakes up engagement via mobile bar codes

... take on a fashionable digital marketing gimmick,' said Brett Steen, brand manager at Newcastle Brown Ale, White Plains, NY. 'Like all of our communications, our goal is to be direct and transparent across every marketing tactic we use,' he said. ...



via White Plains Newswire http://www.mobilemarketer.com/cms/news/software-technology/15022.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+homepage-news+%28Mobile+Marketer++Homepage+Feed%29