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Saturday, May 18, 2013

Heineken incentivizes app usage via augmented reality, contests

... and augmented reality in mobile apps is exactly that,' said Belen Pamukoff, brand director at Heineken USA, White Plains, NY. 'Augmented reality is the best way to elevate the consumer's interaction with the new Star bottle and enables the bottle to ...



via White Plains Newswire http://www.mobilemarketer.com/cms/news/content/15372.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+homepage-news+%28Mobile+Marketer++Homepage+Feed%29

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