White Plains, N.Y.-based Heineken USA, which acquired import rights to the Strongbow Hard Cider brand in January 2013, is phasing out the original Strongbow Hard Cider recipe and replacing it with new Strongbow Gold Apple Hard Cider and Strongbow Honey & Apple Hard Cider. The new ciders will begin appearing at on- and off-premise accounts this month, says Alejandra de Obeso, Strongbow brand director.
Read article Heineken phases out original Strongbow Hard Cider recipe with new flavors»
Read article Heineken phases out original Strongbow Hard Cider recipe with new flavors»
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