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Tuesday, February 17, 2015

Heineken brings UCL excitement to U.S. consumers

To help U.S. soccer fans get into the action of the Union of European Football Associations Champions League games, Heineken is kicking off its 2015 #ChampionTheMatch UCL campaign. The brand of White Plains, N.Y.-based Heineken USA will give fans of legal drinking age access to soccer legends through the Twitter handle @HeinekenSoccer, new Heineken UCL packages featuring contests, and a chance to get up close with the Champions League trophy, the brand says.

Read article Heineken brings UCL excitement to U.S. consumers»

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