Inside the Greek yogurt wars: Dannon taps predictive analytics

... of France's Groupe Danone, science is the secret weapon in the yogurt wars. That wasn't always the case for the White Plains, N.Y.-based dairy behemoth. For years, Dannon's sales force relied "on a very manual, Excel spreadsheet-driven process" to ...



via White Plains Newswire http://www.networkworld.com/research/2013/081213-inside-the-greek-yogurt-wars-272756.html?fsrc=netflash-rss

Inside the Greek Yogurt Wars: Dannon Taps Predictive Analytics

... of France's Groupe Danone, science is the secret weapon in the yogurt wars. That wasn't always the case for the White Plains, N.Y.-based dairy behemoth. For years, Dannon's sales force relied "on a very manual, Excel spreadsheet-driven process" to ...



via White Plains Newswire http://www.cio.com/article/737975/Inside_the_Greek_Yogurt_Wars_Dannon_Taps_Predictive_Analytics?taxonomyId=3000