In a fiscally conservative approach to Super Bowl XLIX advertising, Newcastle Brown Ale, a beer brand of Heineken USA, White Plains, N.Y., suggested to other brands that they all join forces for a collaborative Super Bowl ad. The result is the world's first crowdfunded Super Bowl ad.
Read article Newcastle Brown Ale unveils - Band of Brands' Super Bowl Ad»
Read article Newcastle Brown Ale unveils - Band of Brands' Super Bowl Ad»
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