Strongbow Hard Apple Cider, a brand of White Plains, N.Y.-based Heineken USA, is gearing up to hit the refresh button on summer from May through August with a fully integrated 360-degree program that invites shoppers to experience Strongbow at its "bestest" when it is served over ice. The Hit Refresh on Summer program includes targeted national online videos, strategic digital partnerships, social media engagements, plus retail and on-premise activation designed to drive purchase of Strongbow's four flavors among legal drinking age consumers, the brand says.
Read article Strongbow launches summer marketing campaign»
Read article Strongbow launches summer marketing campaign»
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